Unsupported Messages

This refers to a message that cannot be delivered or displayed properly due to restrictions, formatting issues, or compatibility limitations.

What Constitutes an Unsupported Message?

An unsupported message refers to any communication attempt that fails to be processed or delivered through BizMagnets due to technical limitations or policy restrictions set by Meta. These safeguards exist to maintain data security, user privacy, and platform integrity. When a message is flagged as unsupported, it indicates the communication violated one of WhatsApp's delivery protocols.

Primary Causes of Unsupported Messages

1. API-to-API Communication Block

A frequent trigger for unsupported messages occurs when one WhatsApp Business API attempts to message another API-registered number. Meta strictly prohibits such interactions to:

• Prevent data breaches that could occur if sensitive business communications (like OTPs or invoices) became accessible to unauthorized API users

• Maintain message integrity by ensuring API communications only flow to consumer accounts

• Avoid conflicts between automated business systems

This restriction is particularly crucial when multiple organizations register the same phone number with WhatsApp's API services.

2. Conflicts With Disappearing Messages

The platform also blocks messages when:

• The sender has enabled disappearing messages (a privacy feature that auto-deletes conversations)

• The recipient is a Business API account

This restriction exists because:

• Business APIs lack functionality to honor the disappearing messages feature

• Permanent storage of messages deemed temporary would violate user privacy expectations

• Sensitive information could be retained indefinitely without the sender's knowledge

3. Media Format Limitations

WhatsApp's API enforces strict guidelines regarding supported content types. Messages may be rejected due to:

• Unsupported file formats (e.g., executable files, certain proprietary formats)

• Files exceeding size limitations (varies by media type)

• Corrupted or improperly formatted attachments

• Restricted content types as defined by Meta's policies

These technical constraints ensure reliable message delivery and prevent potential security vulnerabilities from unvetted file types.

Managing Unsupported Messages on WhatsApp Business API

To minimize disruptions from unsupported messages:

Educate Users – Inform customers that disappearing messages don’t work with Business API and ask them to send regular messages.

Follow File Guidelines – Stick to WhatsApp’s supported formats and size limits for media and documents.

Stay Updated – Regularly check Meta’s official API documentation for policy changes.

WhatsApp’s restrictions on API-to-API chats, disappearing messages, and file types exist to protect security and privacy. By following these guidelines, businesses can ensure smooth, uninterrupted communication.