# WhatsApp Template Message Formatting Rules ## **Key Formatting Rules for WhatsApp Template Messages** Avoid rejections by adhering to these key guidelines for spelling, variables, URLs, and spacing in your WhatsApp templates. ### **1. Grammar and Spelling Accuracy** Ensure your message is free of spelling and grammatical errors before submission. Mistakes may lead to your template being flagged as spam. ### **2. Correct Variable Syntax** When using variable parameters (e.g., for names, dates, or order numbers), they must strictly adhere to the `{{1}}`, `{{2}}` , `{{3}}` format with exactly two curly brackets on each side. ### **3. Contextual Variable Placement** Always ensure that your variable parameters are embedded within descriptive text. Avoid using variables as standalone lines or directly consecutive to each other without accompanying content. Example: * **Correct format:** Hello `{{1}}`, your order `{{2}}` is ready. * **Incorrect format:** ``` Hello {{1}} Your order: {{2}} ``` ### **4. Language Consistency** Your template content must be entirely in one language. Mixed-language content, like Spanglish (Spanish and English) or Franglais (French and English) is not permitted. ### **5. Test Template Format** If you are submitting a template solely for API connection testing purposes, it must follow a very specific, predefined format. Any deviation will result in rejection. * **Template Name:** `test` * **Content:** `Hello {{1}}` ### **6. URL Guidelines** Do not use URL shorteners (e.g., bit.ly, TinyURL, goo.gl) in your links. The full, original URL must be visible to recipients for transparency and security reasons. **Example:** * **Correct:** Visit our website: * **Incorrect:** Visit our website: ### **7. Spacing & Line Breaks** Refrain from using extra spaces at the end of lines or double spaces between words or sentences. Such unnecessary whitespace can cause template rejection. * **Correct:** ``` Hi {{1}}, Your appointment is confirmed for {{2}}. ``` * **Incorrect:** ``` Hi {{1}}, Your appointment is on {{2}}. ``` ### **8. Quick Reply Buttons** Do not include emoticons or emojis within the text of your Quick Reply buttons. * **Allowed:** ``` [Yes] [No] [Call Support] ``` * **Rejected:** ``` [👍 Yes] [👎 No] ``` ### **9. Phone Number Format for Call-to-Action** When a phone number is used in a Call-to-Action (CTA) button, it must include the full country code, but without the plus (+) sign. Failure to include the country code or adding a plus sign will lead to rejection. **Example:** * **Correct:** Call Us: 911234567890 (India: 91) * **Incorrect:** Call Us: +911234567890 or 1234567890 By following these guidelines, you increase the chances of your WhatsApp template being approved quickly. Ensure clarity, consistency, and correctness before submission. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.bizmagnets.ai/whatsapp-channel/whatsapp-template-message-formatting-rules.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.