# WhatsApp Template Message Formatting Rules

## **Key Formatting Rules for WhatsApp Template Messages**

Avoid rejections by adhering to these key guidelines for spelling, variables, URLs, and spacing in your WhatsApp templates.

### **1. Grammar and Spelling Accuracy**

Ensure your message is free of spelling and grammatical errors before submission. Mistakes may lead to your template being flagged as spam.

### **2. Correct Variable Syntax**

When using variable parameters (e.g., for names, dates, or order numbers), they must strictly adhere to the `{{1}}`, `{{2}}` , `{{3}}` format with exactly two curly brackets on each side. 

### **3. Contextual Variable Placement**

Always ensure that your variable parameters are embedded within descriptive text. Avoid using variables as standalone lines or directly consecutive to each other without accompanying content.

Example:

* **Correct format:** 

Hello `{{1}}`, your order `{{2}}` is ready. 

* **Incorrect format:**

```
Hello  
{{1}}  
Your order: {{2}}
```

### **4. Language Consistency**

Your template content must be entirely in one language. Mixed-language content, like Spanglish (Spanish and English) or Franglais (French and English) is not permitted.

### **5. Test Template Format**

If you are submitting a template solely for API connection testing purposes, it must follow a very specific, predefined format. Any deviation will result in rejection.

* **Template Name:** `test`
* **Content:** `Hello {{1}}`

###  **6. URL Guidelines**

Do not use URL shorteners (e.g., bit.ly, TinyURL, goo.gl) in your links. The full, original URL must be visible to recipients for transparency and security reasons.

**Example:**

* **Correct:** Visit our website: <https://www.yourbusinessname.com/new-products>
* **Incorrect:** Visit our website: <https://bit.ly/123xyz>

### **7. Spacing & Line Breaks**

Refrain from using extra spaces at the end of lines or double spaces between words or sentences. Such unnecessary whitespace can cause template rejection.

* **Correct:**

```
Hi {{1}},  
Your appointment is confirmed for {{2}}.  
```

* **Incorrect:**

```
Hi {{1}},  

  
Your appointment is on {{2}}. 
```

### &#x20;**8. Quick Reply Buttons**

Do not include emoticons or emojis within the text of your Quick Reply buttons.

* **Allowed:**

```
[Yes] [No] [Call Support]  
```

* **Rejected:**

```
[👍 Yes] [👎 No] 
```

### **9. Phone Number Format for Call-to-Action**

When a phone number is used in a Call-to-Action (CTA) button, it must include the full country code, but without the plus (+) sign. Failure to include the country code or adding a plus sign will lead to rejection.

**Example:**

* **Correct:** Call Us: 911234567890 (India: 91)&#x20;
* **Incorrect:** Call Us: +911234567890 or 1234567890 &#x20;

By following these guidelines, you increase the chances of your WhatsApp template being approved quickly. Ensure clarity, consistency, and correctness before submission.