Display Name Rejection and Appeal
If your WhatsApp Business display name is rejected, it can prevent you from sending or receiving messages properly.
This guide will walk you through rejection reasons and the steps to appeal the rejection and improve your chances of approval.
Reasons For Rejection
Display names may be rejected for several reasons, including:
The name does not clearly relate to your business. For instance, if your Business Manager account is named “Anna’s Bakery” and your display name is “Tech Solutions,” this would likely be rejected, as there is no clear connection between the two.
If you're working with a partner or system integrator, you cannot create a WhatsApp account or channel under their Business Manager. Each company must have its own Business Manager account, complete Business Verification, and invite the partner to integrate with their account.
The name does not adhere to the display name guidelines.
The name or business violates WhatsApp’s Commerce and Business policies.
How to Appeal a WhatsApp Business Display Name Rejection
First, ensure that your display name complies with WhatsApp’s Display Name Guidelines. Review the guidelines provided by Meta to verify this.
If your display name follows the guidelines, you can proceed with the following steps to appeal:
Access the WhatsApp Profile Settings
Navigate WhatsApp Settings. Locate your WhatsApp number in the list. Click on the Edit WhatsApp Profile link.
Contact Support
Within the WhatsApp Profile section, click on the Help button. Select Contact Support.
Fill Out the Support Form
You will be directed to a support form to appeal the display name rejection.
Topic: Select WABiz: Phone Number & Registration from the dropdown. Title: Appeal for Display Name Rejection of "TechSolutions"
Description: We are appealing the rejection of our display name ‘TechSolutions’ for our WhatsApp Business Account. The display name accurately reflects our official business name ‘TechSolutions’ and complies with WhatsApp’s Display Name Guidelines. Attached is our business document to support this.
We are not violating any naming policies, and this name is consistently used across our other business platforms. Kindly review our request and approve the use of ‘TechSolutions’ as our display name.
Thank you for your assistance.
Request Type: Select Appeal Display Name Rejection.
Select your WhatsApp account and your phone number.
Provide Optional Details
While these details are optional, including them can improve your chances of approval. Attach a valid business document, such as a GST Certificate or Business Registration Document, to verify your business name.
Submit the Form
Once you’ve filled out the form, click Confirm. A support ticket will be created with Meta, and you can track its progress for updates.
Follow Up
Copy the link to your ticket and check it regularly. Subscribe to notifications to stay informed about new updates. Meta usually responds within 24 hours.
If Rejected Again, Here's What to Do
If your appeal is rejected again, you may need to select a different name. Ensure that it complies with the Display Name Guidelines. For guidance on changing your WhatsApp Business Display Name, refer to this article.
Ensure your display name is consistent with your brand across all platforms.
Your WhatsApp Business display name is what customers will see when communicating with your business, so make sure it adheres to the guidelines for a smooth approval process.
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