# BizMagnets Campaign

Its campaigning feature is designed for simplicity, enabling you to connect with your audience effectively and effortlessly.

Campaigns can effectively attract customers and highlight a brand or product. Yet, to make sure the campaign is a hit and connects with the right audience, it's crucial to follow a set of recommended practices.

Below, we've detailed essential steps to be completed before launching any campaign.

## **Check how many messages a specific Channel can send**

There are 3 elements who control how many messages can be sent by a WhatsApp Business API account:

* Messaging Limits
* Capacity Rate Limits
* Template Pacing + Quality Rate

### Messaging Limits

It's essential to be aware of the messaging limit for your WhatsApp Business API account (WABA). This limit sets the upper boundary on the number of messages you can send via a WhatsApp Business Account over a specified timeframe. Going over this limit might lead to your account being marked or even suspended, potentially harming your business operations.


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