# Campaign set up

## Identifying your target audience who have opted-in to receiving messages

To start sending messages, the initial step is to compile a list of your intended recipients. If your communications will target various groups, consider dividing your list into segments and testing different sending frequencies. It’s important that these groups are clearly defined and that the messaging aligns with the needs of each group, to avoid having your messages being reported.

<figure><img src="/files/e2hnjqX4uBYkwGV0JgSq" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Additionally, it's important that all recipients have given their explicit opted-in to receive messages from your business.
{% endhint %}

<figure><img src="/files/3INF0jfKkxFGnnguuqdy" alt=""><figcaption></figcaption></figure>

## Developing the Template Content

To engage your audience and achieve your goals, you must consider several important factors. Below are some tips to guide you in developing template content for your campaign.

* **Choosing the Right Category for Your Message:** Ensuring you select the right category when designing your template can decrease the chance of rejection and help prevent your account from being flagged.
* **Prepare the Template Early:** It's advised to construct the template a minimum of 2 business days prior to launching your campaign. This provides sufficient time to make any necessary adjustments or revisions.&#x20;
* **Include Seasonal Campaign Keywords:** As Meta enhances its approach to measuring marketing messages, aiming to broaden functionalities and improve performance, we are dedicated to supporting the enhancement of marketing initiatives with insightful data, particularly for seasonal campaigns.
* **Verify the Template Approval:** Ensure your template has received and aligns with Meta's guidelines and policies before launching your campaign.

## Ensure Recipients Have an Opt-Out Choice&#x20;

It's essential to ensure a smooth customer journey by including an opt-out feature to honor their preferences and privacy. Prioritizing a positive customer experience and allowing customers to manage their interaction with your business can help you stand out in a competitive market.

## Campaign Reply Settings

You can assign the reply to a specific team member or assignee. This functionality facilitates efficient task distribution and teamwork among your team.

The capability to change the existing assignment lets you transfer the dialogue to either an agent or a bot that has previously interacted with your customer.

<figure><img src="/files/KzG4vXZzFuzYQdwtO3hR" alt=""><figcaption></figcaption></figure>

## Cancel the Campaign

You have the option to cancel the Campaign, preventing the message from being sent to any of your contacts on the list.


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