Elevate your messaging on WhatsApp to enhance your business's performance. It's crucial to ensure that your messages are of high quality and not excessive.
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This involves being cautious about the frequency of your messages while keeping a high quality rating. Here's an explanation of how this impacts your business.
Messaging limits serve as guidelines that dictate the maximum number of people you can message each day, helping prevent spam. These limits do not apply to service-related conversations, and there are five tiers in total:
Limited Access (Without Facebook Verification): You can engage with up to 250 people per day.
Tier 1 (After Facebook Verification): You are allowed to communicate with 1,000 people each day.
Tier 2: Increases your capacity to message up to 10,000 people daily.
Tier 3: At this level, you can reach up to 100,000 people every day.
Tier 4: There are no limits at this tier – message as many people as necessary.
Follow the below steps to check your Account's Messaging Limit.
Go to the settings in the dashboard.
Select WhatsApp Channel and you can view the 'messaging limit' at the right side.
Whenever you start a new conversation with a unique customer, WhatsApp assesses whether to raise your messaging limit. This decision is based on several factors:
Your phone number status must be 'Connected'.
Your phone number quality rating needs to be 'Medium' or 'High'.
Your display name must be approved.
In the past week, you must have initiated conversations with unique customers equal to or exceeding half your current messaging limit.
If you fulfill all these conditions, WhatsApp will upgrade your messaging limit by one tier within 24 hours.
You can boost your daily WhatsApp messaging cap from 250 to 1,000 messages per day even without Meta business verification.
To achieve this:
Send messages to 1,000 unique contacts over a rolling 30-day period.
Keep a high-quality rating for your sent messages.
To increase your WhatsApp Broadcast Limit, you need to advance to the next Tier. This can be achieved by meeting the following conditions:
Maintain a good quality rating (avoid a low quality rating).
Send messages to at least 50% of the unique users allowed under your current messaging limit.
Example: If your current Broadcast Limit is 1,000 unique users per 24 hours, you need to send messages to at least 500 unique users over a consistent period of 7 days to qualify for the next Tier.
If you meet this threshold, Meta will automatically increase your messaging limit to 10,000 unique users starting on the 8th day.
Alternatively, if you send 500 messages on the first day itself, your limit will be upgraded to 10,000 users the following day.
Consistency and maintaining quality are key to achieving a higher broadcast limit.
Similarly, if your current WhatsApp Messaging Limit is 10,000 unique users per 24 hours and you want to upgrade to 1,00,000 unique users, you must send messages to at least 5,000 unique users (half the limit of Tier 2) within the next 7 days.
Additionally, your Quality Rating plays a crucial role in upgrading to the next Broadcast Tier. To qualify for an upgrade, your Quality Rating must be either Medium or High.
Once you hit your current messaging cap (1K), you can start new conversations as soon as existing ones are completed. Here’s how it works:
Examples:
Messaging limit increase from 1,000 to 10,000 in 2 days: If you initiate the 500th conversation at 5 pm, your messaging limit will be raised at 5 pmthe next day (24 hours later).
Messaging limit increase from 1,000 to 10,000 in 4 days: If the 500th conversation begins at 8 pm, then the increase to your messaging limit will occur at 8 pm the following day (24 hours later).
If a business tries to send a Broadcast to users beyond its Tier Limit, it will receive an ERROR message and the messages will not be delivered.
For instance, if a business is in Tier 1 with a WhatsApp Broadcast Limit of 1,000 users but attempts to send a Broadcast to 1,500 unique users, an error message will appear: "Audience size exceeding remaining quota, some messages may not be delivered."
To successfully send the Broadcast, you must reduce the audience size to fit within your current limit of 1,000 users.
Each time you initiate a new conversation with a unique customer, WhatsApp evaluates your phone number's quality rating. If your number has been flagged in the past 7 days, WhatsApp will automatically lower your messaging limit by one tier.
Your quality rating acts as a performance indicator for your messages, reflecting how well they are received by your recipients. If your messages lead to negative reactions, like being blocked or reported, your rating will decline. To maintain a high rating, ensure your messages are valuable and not bothersome.
Follow the below steps to check your Account's Quality Ratings
Go to the settings in the dashboard.
Select WhatsApp Channel and you can view the 'quality ratings' at the right side.
To ensure your messaging remains effective:
Customer Opt-In: Meta requires businesses to secure customer consent before initiating conversations, which can be done both on and off WhatsApp.
Policy Compliance: Messages must adhere to the WhatsApp Business Policy and Commerce Policy. Only send messages to users who have explicitly agreed to receive them from your business.
Message Personalization: Create messages that are highly personalized and beneficial to the user, avoiding generic and vague introductions.
Message Frequency: Be mindful of how often you send messages. Avoid excessive daily communications and ensure that the content and length of informational messages are optimized.
Value Communication: Clearly communicate the benefits of receiving important updates on WhatsApp and continue to personalize messages.
Clear Opt-In Details: Clearly inform customers about the types of messages they are opting into and respect their preferences.
Opt-Out Instructions: Include easy opt-out options, such as a 'STOP' or 'UNSUBSCRIBE' button, allowing users to manage their communication preferences easily.
Honor Opt-Outs: Respect customer decisions to opt-out by ensuring they do not receive further messages, thus minimizing the chances of blocking or reporting.
Monitoring and Adjustments: Meta continuously monitors user feedback and sentiment. Phone numbers with persistently low quality ratings may be flagged, and message templates leading to frequent blocks or reports may be paused until they are revised.
By following these guidelines, you can maintain a high quality rating and foster a positive communication environment on WhatsApp.
WhatsApp is implementing new restrictions in India to improve user experiences and boost engagement with marketing template messages. These new rules limit the number of marketing template messages that a user can receive from any business within a set period. Initially, this restriction will apply to a select number of marketing conversations that are less engaging for users.
If a marketing template message hits this limit and fails to deliver, the Cloud API will return an error code 131026, and the On-Premises API will provide error code code 1026. These codes help identify potential reasons for non-delivery, although, for privacy reasons, specific details about the exceeded limit will not be shared by the META Team.
It is advisable to space out re-sending attempts over longer intervals until the message is successfully delivered. This policy underscores WhatsApp's dedication to enhancing the experience for both businesses and customers on the platform, with continuous improvements to these restrictions anticipated.
In such cases, you'll need to regain a 'Connected' status and attempt the once more.
