Opt-in Management

Opt-in Management in BizMagnets ensures that businesses obtain customer consent before sending messages, in compliance with WhatsApp’s policies.

Overview

Opt-in is the process where customers give their consent to receive messages from a business on WhatsApp.

WhatsApp’s Opt-in Requirements:

• Customers must explicitly agree to receive messages from your business.

• Opt-in must clearly state that the user is subscribing to receive WhatsApp messages.

• The business must provide its name at the time of opt-in.

How to Collect Opt-ins?

Businesses can collect opt-ins through various channels, such as:

• Website Forms: During sign-up, checkout, or subscription processes.

• In-app Prompts: Displaying opt-in requests within your app or service.

• Social Media Ads: Using Facebook and Instagram lead ads with integrated opt-in options.

• QR Codes: Scanned codes linked to opt-in forms.

• SMS or Email: Sending links for users to opt-in via their preferred platform.

Opt-out Keywords

Opt-out keywords allow customers to unsubscribe from receiving messages from a business on WhatsApp. These keywords ensure that businesses respect customer preferences and comply with WhatsApp’s policies.

The word "STOP" is case-insensitive in opt-out processes, users can send STOP, Stop, or stop to unsubscribe, and all variations will be recognized for opting out.

How to Opt-Out Users in BizMagnets

1. To set up Opt-in and Opt-out for users, navigate to Opt-in Management under the Contacts section in the BizMagnets dashboard.

2. First, enable the opt-out response, which will send an automatic confirmation to users who choose to opt out of your WhatsApp broadcasts.

3. Add opt-out keywords (e.g., STOP or Don’t send me messages), which will automatically remove users from your WhatsApp notifications when they reply with these keywords.

4. After adding the keywords, click Save Settings.

Any user who replies with the specified keywords will be automatically opted out of receiving future WhatsApp updates from your business.

Opt-Out Example Usage:

• Send STOP to unsubscribe from our WhatsApp updates.

• Reply with UNSUBSCRIBE if you no longer wish to receive messages from us.

• Text CANCEL to stop receiving promotions and notifications via WhatsApp.

Best Practices for Opt-out Keywords:

• Always provide an opt-out option in your messages.

• Acknowledge the opt-out request with a confirmation message (e.g., “You have successfully unsubscribed. We’re sorry to see you go!”).

• Regularly update your contact list to ensure that messages are not sent to users who have opted out.

Opt-in Keywords

Opt-in keywords are specific words or phrases that customers can send to a business on WhatsApp to give their consent to receive messages. These keywords help automate the opt-in process and ensure compliance with WhatsApp Business policies.

How to Opt-In Users in BizMagnets

1. Toggle the Opt-in button to enable the Keywords.

2. Add Opt-in Keywords to automatically opt-in users when they send these keywords to your WhatsApp. Once a user sends any of these keywords, they will be subscribed to your WhatsApp notifications.

3. You can also send a WhatsApp message with a Quick Reply button that includes an opt-in keyword. When users click the button, they will be automatically opted in.

4. After adding the keywords, click Save Settings.

Example Usage:

• Send YES to subscribe to our WhatsApp updates!

• Reply with START to receive exclusive offers and promotions on WhatsApp!

• Text JOIN to get the latest product updates directly on WhatsApp!

Best Practices for Opt-in Keywords:

• Use clear and simple keywords that customers can easily remember.

• Include opt-in prompts in marketing materials, websites, emails, and social media ads.

• Send a confirmation message after the user opts in, thanking them and explaining what to expect.

With BizMagnets, you can easily manage opt-ins using customizable keywords, ensuring a seamless and compliant WhatsApp communication experience!