# Opt-in Management

## Overview

Opt-in is the process where customers give their consent to receive messages from a business on WhatsApp.

<figure><img src="/files/9AfTGWvVHdQcGtrlITZq" alt=""><figcaption></figcaption></figure>

### **WhatsApp’s Opt-in Requirements:**

* Customers must explicitly agree to receive messages from your business.
* Opt-in must clearly state that the user is subscribing to receive WhatsApp messages.
* The business must provide its name at the time of opt-in.

### **How to Collect Opt-ins?**

Businesses can collect opt-ins through various channels, such as:

* **Website Forms:** During sign-up, checkout, or subscription processes.
* **In-app Prompts:** Displaying opt-in requests within your app or service.
* **Social Media Ads:** Using Facebook and Instagram lead ads with integrated opt-in options.
* **QR Codes:** Scanned codes linked to opt-in forms.
* **SMS or Email:** Sending links for users to opt-in via their preferred platform.

## **Opt-out Keywords**&#x20;

Opt-out keywords allow customers to unsubscribe from receiving messages from a business on WhatsApp. These keywords ensure that businesses respect customer preferences and comply with WhatsApp’s policies.

<figure><img src="/files/eqt1GDrd3ewewz8i7IDa" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The word "STOP" is case-insensitive in opt-out processes, users can send STOP, Stop, or stop to unsubscribe, and all variations will be recognized for opting out.
{% endhint %}

### **How to Opt-Out Users in BizMagnets**

1. To set up **Opt-in and Opt-out** for users, navigate to **Opt-in Management** under the **Contacts** section in the BizMagnets dashboard.
2. First, **enable the opt-out response**, which will send an automatic confirmation to users who choose to opt out of your WhatsApp broadcasts.
3. Add **opt-out keywords** (e.g., *STOP* or *Don’t send me messages*), which will automatically remove users from your WhatsApp notifications when they reply with these keywords.
4. After adding the keywords, click **Save Settings**.

Any user who replies with the specified keywords will be automatically opted out of receiving future WhatsApp updates from your business.

### **Opt-Out Example Usage:**

* Send **STOP** to unsubscribe from our WhatsApp updates.
* Reply with **UNSUBSCRIBE** if you no longer wish to receive messages from us.
* Text **CANCEL** to stop receiving promotions and notifications via WhatsApp.

### **Best Practices for Opt-out Keywords:**

* Always provide an **opt-out option** in your messages.
* Acknowledge the opt-out request with a **confirmation message** (e.g., *“You have successfully unsubscribed. We’re sorry to see you go!”*).
* Regularly update your contact list to ensure that messages are not sent to users who have opted out.

## **Opt-in Keywords**&#x20;

Opt-in keywords are specific words or phrases that customers can send to a business on WhatsApp to give their consent to receive messages. These keywords help automate the opt-in process and ensure compliance with WhatsApp Business policies.

<figure><img src="/files/hZmcZf4j57y8XdqRUUg6" alt=""><figcaption></figcaption></figure>

### **How to Opt-In Users in BizMagnets**

1. Toggle the Opt-in button to enable the Keywords.&#x20;
2. Add **Opt-in Keywords** to automatically opt-in users when they send these keywords to your WhatsApp. Once a user sends any of these keywords, they will be subscribed to your WhatsApp notifications.
3. You can also send a WhatsApp message with a **Quick Reply button** that includes an opt-in keyword. When users click the button, they will be automatically opted in.
4. After adding the keywords, click **Save Settings**.

### **Example Usage:**

* *Send **YES** to subscribe to our WhatsApp updates!*
* *Reply with **START** to receive exclusive offers and promotions on WhatsApp!*
* *Text **JOIN** to get the latest product updates directly on WhatsApp!*

### **Best Practices for Opt-in Keywords:**

* Use **clear and simple keywords** that customers can easily remember.
* Include opt-in prompts in **marketing materials, websites, emails, and social media ads**.
* Send a **confirmation message** after the user opts in, thanking them and explaining what to expect.

With BizMagnets, you can easily manage opt-ins using customizable keywords, ensuring a seamless and compliant WhatsApp communication experience!


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