# Mail
## **Ask Mail Card**
Collect email addresses from your customers using the Ask Mail card.
## Question Text
This is the question you want to ask users. Keep it clear and concise so they understand what you're asking.
You can format the text using **Bold**, *Italic*, or ~~Strikethrough~~. Use asterisks (\*) for Bold, underscores (\_) for Italic, and tildes (\~) for Strikethrough.
You are requesting your customers' email addresses to send them exclusive offers and updates. The Ask Email question type with validation settings ensures users provide accurate responses within a specific character limit.
For the Question Text, you can enter: "Please provide your email address so we can send you exclusive offers and updates."
{% hint style="info" %}
PRO TIP: Use Variables in the **Question Text** and in the **Validation Error Message** to make it more personalized.
{% endhint %}
## Advanced Settings
For the validation settings, you can set the attempt limit to 1. The Validation Error Message is optional. Specify the Action on Invalid Response, and enable the Additional Validation Settings.
## Save Response in the Variable
You have the option to store the user response in a variable. For example, you can create a variable called `user_email` to store the user's response.
Once you have set all the fields required and click on **SAVE.**
