# View Insights

This data can help you gauge engagement levels, manage support resources, and optimize response times.

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## View Insights for Conversations

* **All Conversations**: Shows the total number of conversations initiated daily. This helps assess the volume of customer interactions each day.
* **Free conversation:** Shows the total number of message thread within a 24-hour window initiated by the business without charge.&#x20;
* **Billable conversation:** Shows the total number of customer-initiated or out-of-window interaction that incurs a charge.&#x20;
* **Charges:** Detail costs associated with each billable conversation based on the pricing structure.

## Exporting Reports

Use export options to download daily conversation metrics.

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Regularly checking and analyzing daily conversation data helps maintain a high standard of customer service, optimize response efficiency, and identify trends in customer inquiries or behaviors on WhatsApp.