# Campaign Analytics and Report

## Campaign Analytics

Immediately after scheduling the campaign, you will be directed to the campaign overview page. There, you can review the performance of other campaign as well.

<figure><img src="https://789614814-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvCr7uCTpZRGEF8A48OOJ%2Fuploads%2F8hrzluJ2EuLpIZKC6D2z%2FScreenshot%202025-08-20%20143206.png?alt=media&#x26;token=79f2fd80-236c-4e8b-b5ab-850c673d3663" alt=""><figcaption></figcaption></figure>

## Campaign Summary

* Recipients: Total number of contacts targeted by the campaign.
* Sent: The number of messages successfully dispatched from the platform.
* Delivered: The count of messages that reached the recipients' devices.
* Read: The number of recipients who have opened the message.
* Replied: The number of recipients who responded to the message.
* Failed: The number of messages that could not be sent or delivered.
* Reactions: The number of emoji reactions received on the message.
* Clicks: The number of times a link in the message was clicked.

<figure><img src="https://789614814-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvCr7uCTpZRGEF8A48OOJ%2Fuploads%2F2HikR2CsFNBaLBHVZozA%2FScreenshot%202025-08-20%20154752.png?alt=media&#x26;token=628bc9a3-1fd6-4db9-8329-b10624a415c6" alt=""><figcaption></figcaption></figure>

You can see the data for past 7 days, 30 days, 90 days, weekly or monthly and you can select the custom range to see the broadcast data.

<figure><img src="https://789614814-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvCr7uCTpZRGEF8A48OOJ%2Fuploads%2Fl1qOpsmE3eSgWD7GC4Zh%2FScreenshot%202025-08-20%20153521.png?alt=media&#x26;token=1d98951c-76e2-4e5b-8bec-02d3a57188bf" alt=""><figcaption></figcaption></figure>

## Campaign Report and Repeat

#### **Campaign Report**&#x20;

This offers a summary of data collected following a campaign, delivering insights into its effectiveness.

#### **Campaign Repeat**&#x20;

This will resend the broadcast message.

<figure><img src="https://789614814-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvCr7uCTpZRGEF8A48OOJ%2Fuploads%2FDNctHKyvbADcQmXyOFWz%2FScreenshot%202025-08-20%20153757.png?alt=media&#x26;token=d56fbcbc-873b-4f6c-9993-ba059a42de23" alt=""><figcaption></figcaption></figure>

## Estimated Campaign Cost Feature

This feature provides a quick, at-a-glance view of a campaign's expected budget. It helps users track planned expenses against actual performance, making it easier to manage spending and evaluate ROI from the very beginning.

## Export the Report

A campaign export allows you to download all relevant data for a specific campaign. This provides a comprehensive record of campaign details, performance metrics, and a full list of contacts, which is useful for offline analysis, reporting, and data migration.