> For the complete documentation index, see [llms.txt](https://docs.bizmagnets.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bizmagnets.ai/campaign/campaign-analytics-and-report.md).

# Campaign Analytics and Report

## Campaign Analytics

Immediately after scheduling the campaign, you will be directed to the campaign overview page. There, you can review the performance of other campaign as well.

<figure><img src="/files/tvxZkcx8UHkmiTBHvwIP" alt=""><figcaption></figcaption></figure>

## Campaign Summary

* Recipients: Total number of contacts targeted by the campaign.
* Sent: The number of messages successfully dispatched from the platform.
* Delivered: The count of messages that reached the recipients' devices.
* Read: The number of recipients who have opened the message.
* Replied: The number of recipients who responded to the message.
* Failed: The number of messages that could not be sent or delivered.
* Reactions: The number of emoji reactions received on the message.
* Clicks: The number of times a link in the message was clicked.

<figure><img src="/files/NO52JaSndDIZpMIT9yjo" alt=""><figcaption></figcaption></figure>

You can see the data for past 7 days, 30 days, 90 days, weekly or monthly and you can select the custom range to see the broadcast data.

<figure><img src="/files/JWimUVNgqmWRUh0UigO0" alt=""><figcaption></figcaption></figure>

## Campaign Report and Repeat

#### **Campaign Report**&#x20;

This offers a summary of data collected following a campaign, delivering insights into its effectiveness.

#### **Campaign Repeat**&#x20;

This will resend the broadcast message.

<figure><img src="/files/9SAREc94g0AKlu3BlU3K" alt=""><figcaption></figcaption></figure>

## Estimated Campaign Cost Feature

This feature provides a quick, at-a-glance view of a campaign's expected budget. It helps users track planned expenses against actual performance, making it easier to manage spending and evaluate ROI from the very beginning.

## Export the Report

A campaign export allows you to download all relevant data for a specific campaign. This provides a comprehensive record of campaign details, performance metrics, and a full list of contacts, which is useful for offline analysis, reporting, and data migration.