Failed Messages

BizMagnets failed messages Analytics section refer to messages that were not successfully delivered to the intended recipients.

These failures can occur due to various reasons, and understanding the cause is essential for troubleshooting and optimizing message delivery.

Common Reasons for Failed Messages:

1. User Opt-Out: The recipient has opted out of receiving messages from your business.

2. Invalid Phone Numbers: The provided phone number is incorrect or not registered with WhatsApp.

3. Message Template Rejection: The template used does not comply with WhatsApp's messaging guidelines or was not approved.

4. Quality Rating Issues: A low quality rating on your WhatsApp Business account may limit your ability to send messages.

5. Quota Limit Exceeded: Sending messages beyond your broadcast or daily messaging tier limit.

6. Recipient's Phone Unavailable: The recipient's phone is turned off, or they are not connected to WhatsApp.

7. Network Errors: Temporary network issues or downtime with WhatsApp's servers.

How to Monitor and Resolve Failed Messages:

1. Track Analytics Dashboard: Regularly check the "Failed Messages" section in the BizMagnets Analytics to identify patterns.

2. Check Error Codes: Review error codes provided by WhatsApp for failed messages to understand the exact issue.

3. Fix Template or Content Issues: If the failure is due to template rejection, modify the content to comply with guidelines and get it approved.

4. Update Recipient List: Verify and update phone numbers to ensure they are valid and registered.

5. Improve Quality Rating: Maintain high-quality interactions to avoid restrictions on your account.

By analyzing failed messages, businesses can proactively address delivery issues, improve communication quality, and ensure a better experience for their audience.