Failed Messages
BizMagnets failed messages analytics section refer to messages that were not successfully delivered to the intended recipients.
Failed Messages Tab
This tab displays a record of all messages that could not be successfully delivered to recipients. These messages come from various sources, such as automated integrations or campaigns.
Each entry in the log provides critical information, including:
Template Name: Identifies the specific message template that failed to send.
Contact Name & Mobile Number: Details about the intended recipient.
Sender Module: The source of the failed message (e.g., "Integration," "Campaign").
Error Message: Provides a brief reason for the failure (e.g., "This message was not delivered to help maintain a healthy engagement ecosystem. [Meta chose not to deliver.]").
This tab is essential for troubleshooting and monitoring the health of your communication flows.
All Failed Messages Tab
This tab is very similar to the 'Failed Messages' tab, but it likely provides a more comprehensive, centralized log of all failed messages, regardless of the source. This shows additional columns, such as 'Error Code' and a more detailed 'Error Message', which gives a deeper insight into the technical reason for the failure.
The key difference is in the scope of the data. While the 'Failed Messages' tab may present a summary or a subset of recent failures, the 'All Failed Messages' tab likely offers a complete, unfiltered history of all messages that have failed over time, often including more technical details for developers or support teams to use for advanced debugging.
Common Reasons for Failed Messages:
User Opt-Out: The recipient has opted out of receiving messages from your business.
Invalid Phone Numbers: The provided phone number is incorrect or not registered with WhatsApp.
Message Template Rejection: The template used does not comply with WhatsApp's messaging guidelines or was not approved.
Quality Rating Issues: A low quality rating on your WhatsApp Business account may limit your ability to send messages.
Quota Limit Exceeded: Sending messages beyond your broadcast or daily messaging tier limit.
Recipient's Phone Unavailable: The recipient's phone is turned off, or they are not connected to WhatsApp.
Network Errors: Temporary network issues or downtime with WhatsApp's servers.
How to Monitor and Resolve Failed Messages:
Track Analytics Dashboard: Regularly check the "Failed Messages" section in the BizMagnets Analytics to identify patterns.
Check Error Codes: Review error codes provided by WhatsApp for failed messages to understand the exact issue.
Fix Template or Content Issues: If the failure is due to template rejection, modify the content to comply with guidelines and get it approved.
Update Recipient List: Verify and update phone numbers to ensure they are valid and registered.
Improve Quality Rating: Maintain high-quality interactions to avoid restrictions on your account.
By analyzing failed messages, businesses can proactively address delivery issues, improve communication quality, and ensure a better experience for their audience.
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