BizMagnets Docs
API DocsStatusVisit our websiteRaise Ticket
  • Welcome to BizMagnets
  • SET-UP BIZMAGNETS ACCOUNT
    • Create an account in BizMagnets
    • Requirements to get started with your own number
    • Activate WhatsApp Business API on your own number
    • Migration
  • WHATSAPP CHANNEL
    • Creating WhatsApp Channel
    • Meta Business Verification
    • Required Documents for Facebook Business Verification
    • Drive traffic to your WhatsApp number using Quick Links
    • Display Name
      • Display Name Rejection and Appeal
    • How to change your Display Name
    • Facebook Business Verification Grayed Out, Not Visible or Disabled
    • Messaging Limits & Quality Ratings
    • WhatsApp Business API Errors
    • Business Phone Numbers
    • Support with Meta
    • WhatsApp Chat Widget
    • Supported Media Types
    • Unsupported Messages
    • FAQs
  • BLUE TICK VERIFICATION
    • WhatsApp Blue Tick Verification
    • How to Apply for Blue Tick Verification?
    • What if Your Application Gets Rejected?
    • FAQs
  • Conversation
    • Initiate Conversation
    • Sales Inbox
  • Support Inbox
  • FAQs
  • Contacts
    • Add Contact
    • Export Contacts
    • Contact Deletion
    • Contact Management
    • Opt-in Management
    • Community
      • New Community
      • Existing Community
    • Companies
  • TEMPLATE
    • BizMagnets Template Messages
    • Template Categories
    • Create and Edit Template
    • Carousel Marketing Templates
    • Product Marketing Templates
    • Coupon Marketing Template
    • Limited Time Offer Templates
    • Order Details Template
    • Authentication Template
    • FAQs
  • BOT FLOWS
    • Things to Know Before Building Your First Bot
    • BizMagnets Chatbot
    • Chatbot Flows and Analytics
    • Creating Flow in BizMagnets
    • Send Card
      • Text
      • Media
      • Template
      • CTA URL
      • Flow
      • Location
      • Payments
      • Voice
    • Ask Questions
      • Text
      • Button Option
      • List Option
      • Address
      • Flow
      • Keywords
      • Location
      • Current Location
      • Number
      • Mail
      • Date
      • Link
      • File
    • Logic
      • Condition
      • Delay
      • Variables
      • Switch
      • Jump To
      • Replace Text
      • Check Geofence
    • Integrations
      • Connect Your System with the WhatsApp Chat Bot Using API
      • Send Your WhatsApp Data to Zoho CRM Using Chatbot
      • Send Payment Links via WhatsApp Chatbot Using Razorpay Integration
      • Connect WhatsApp and Google Sheets to Collect Responses
      • Connect Shopify and WhatsApp to Collect Orders via Chatbot
      • Send your WhatsApp data to Sangam CRM using Chatbot
      • Send your WhatsApp data to WooCommerce using Chatbot
      • Connect ChatGPT with WhatsApp in BizMagnets Chatbot
      • Send Your WhatsApp Data to Zoho Bigin Using Chatbot
      • Send Your WhatsApp Data to HubSpot Using Chatbot
      • Send Payment Links via WhatsApp Chatbot Using Cashfree Integration
      • Send Payment Links via WhatsApp Chatbot with Telr Integration
    • Catalogue
      • Send Products
    • Actions
      • Assign Conversation
      • Set Tag
      • Remove Tag
      • Update Chat Status
      • Update Contact Fields
      • Trigger Sequence
      • Add Notes
    • Ticketing
      • Tickets
      • Create Ticket
      • Ticket Media
      • Get Tickets
    • Appointments
      • Appointment Flow
      • Appointment Confirmation
      • Set Members
    • Set Up Default Bot
    • Bot Management
    • FAQs
  • CAMPAIGN
    • BizMagnets Campaign
    • Campaign set up
    • Check and Test the Campaign
    • Campaign Analytics and Report
    • FAQs
  • WHATSAPP DRIP CAMPAIGN
    • Understanding Drip Marketing
    • Basics of Drip Campaign
    • Create New Drip Campaign
    • Drip Campaign Message Management
    • Campaign Management Options
    • Drip Campaign Analytics
    • FAQs
  • CTWA
    • CTWA in BizMagnets
    • Create your Ad Campaign
    • FAQs
  • INTEGRATION
    • E-commerce Platforms
      • Shopify
        • Workflows for Shopify
      • WooCommerce
        • Workflows for WooCommerce
      • WooCommerce Cart Abandonment Recovery
    • Shipping and Logistics
      • ShipRocket
        • ShipRocket Workflows
    • Payment Gateways
      • Razorpay
        • Razorpay Workflows
      • Cashfree
        • Workflows for Cashfree
      • Stripe
        • Stripe Workflows
    • Marketing and Engagement Platforms
      • Facebook Leads
        • Send Automated WhatsApp Messages to Facebook Leads
      • WebEngage
    • Additional Integrations
      • Zoho Books
        • Zoho Books Notifications
        • Workflow for Zoho Books
      • Generic Webhooks
        • Generic Webhook Workflows
        • Connect Wix Using Generic Webhook
        • Connect Zoho Desk Using Generic Webhook
        • Connect Your Google Form Using Generic Webhook
        • Connect Contact Form 7 Using Generic Webhook
      • Calendly
        • Workflows for Calendly
      • Pabbly
    • FAQs
  • APPOINTMENTS
    • BizMagnets Appointment
    • Appointment Booking
    • Appointment Template Configuration
    • FAQs
  • TICKETING
    • BizMagnets Ticketing
    • Ticket Fields
    • SLA Policies
    • Configuration
    • FAQs
  • Field Force Tracking
    • Field Force Tracking in BizMagnets
    • Add Geofence
    • Geofence Report
  • PRICING
    • Conversation Pricing
    • Message Credits
    • Billing & Subscriptions
  • COMMERCE
    • Facebook Catalogue
    • Orders
    • Payments
      • Sending Payment Links
      • Tracking Payments
      • FAQs
  • WHATSAPP OTP
    • WhatsApp OTP Configuration
    • OTP Authentication
  • API DOCUMENTS
    • Authentication
    • Channel
    • Untitled
    • API Docs
  • ADDITIONAL DETAILS
    • Members
      • Teams
      • Roles
      • FAQs
    • Exploring Message Delivery Challenges on WhatsApp
    • New Per-user Messaging Limits on WhatsApp
    • Automations
      • Chat Inbox Assignment
      • Chat Inbox Configuration
    • Quick Replies
    • Tags
    • API Keys
    • Biz Catalogues
    • Custom Fields
    • Frequently Asked Questions
  • ANALYTICS
    • Dashboard
    • Conversation Report
    • View Insights
    • Failed Messages
  • Group 1
    • Knowledge Base
Powered by GitBook
On this page
  • Conversation Categories
  • Customer Service Window
  • Conversation Duration
  • Charges for Marketing, Utility, and Authentication Conversations
  • Complimentary Service Conversations
  • Free Entry Point or Service Conversations
  • Business-Initiated Conversation Pricing
  1. PRICING

Conversation Pricing

Learn about META's pricing structure for customer conversations. Instead of charging per message, the costs are determined by the type and duration of the conversation.

META does not charge for individual messages but rather for the conversations you engage in with your customers. These conversations include all chat interactions that occur over a 24-hour period between you and a customer

Conversation Categories

Conversations are classified into four types:

  1. Marketing: Messages related to promotions, updates, or invitations.

  2. Utility: Messages that assist with specific tasks, such as transaction confirmations.

  3. Authentication: Messages used for verifying users, such as sending one-time passcodes during logins. (Currently not available in India)

  4. Service: Messages aimed at resolving customer inquiries.

Customer Service Window

Once a customer initiates contact, a 24-hour timer starts. During this period, you can send various message types including free-form or regular text messages. After the 24-hour window closes, only template messages are allowed.

Conversation Duration

Typically, conversations have a 24-hour duration. Starting a new conversation within this period resets the timer. However, conversations initiated from free-entry points are given a 72-hour window.

Charges for Marketing, Utility, and Authentication Conversations

Aside from service conversations, all other types initiated by the business must begin with a template message. Sending a template message triggers a 24-hour window specific to that type of conversation.

Pricing is applied once the message is delivered, based on the type of conversation window that was opened. If the customer responds within this window, the business can send any type of free-form or regular text messages.

Complimentary Service Conversations

Each month, you receive 1,000 free service conversations. These reset at the start of every month.

Free Entry Point or Service Conversations

Initiated when a customer messages via a Click to WhatsApp Ad or a Facebook Page Call-to-Action button, these conversations last for 72 hours. During this time, you can send any message without incurring additional charges.

Upon the initiation of a free entry point conversation, all other ongoing conversations between you and the customer automatically close. No new conversations will be initiated until the free entry point conversation expires.

Business-Initiated Conversation Pricing

Effective August 1, 2024: Utility conversion rates will be reduced. Check the updated pricing in INR.

Country/Region
Marketing
Utility
Authentication

Argentina

4.9822

3.1148

3.3610

Brazil

5.0389

0.7329

2.8859

Chile

7.1649

1.8318

4.8303

Colombia

1.0077

0.0184

0.7009

Egypt

8.6516

0.4765

5.6651

France

11.5482

2.7493

6.3343

Germany

11.0080

5.0403

7.0385

India

0.8631

0.1438

0.1438

Indonesia

3.3122

1.8316

2.7474

Israel

2.8458

0.4856

1.5460

Italy

5.5675

2.7468

3.4609

Malaysia

6.9341

1.2828

1.6493

Mexico

3.5132

0.9156

2.1921

Netherlands

12.8786

4.5820

6.5980

Nigeria

4.1636

0.6144

2.6325

Pakistan

3.8151

0.4950

2.0870

Peru

5.6690

1.8328

3.4533

Russia

6.4644

3.6639

3.9321

Saudi Arabia

3.6621

1.0525

2.0725

South Africa

3.0603

0.6974

1.6516

Spain

4.9548

1.8310

3.1311

Turkey

0.8788

0.4855

0.7626

United Arab Emirates

3.0980

1.4386

1.6291

United Kingdom

4.2622

2.0153

3.2811

North America

2.0144

0.3663

1.2361

Rest of Africa

1.8147

0.5590

1.3198

Rest of Asia Pacific

5.9030

1.4388

3.8905

Rest of Central & Eastern Europe

6.9297

3.2323

5.1011

Rest of Latin America

5.9628

1.0348

4.0726

Rest of Middle East

2.7492

1.4384

1.6288

Rest of Western Europe

4.7716

2.7478

3.4621

Other

4.8673

0.7051

2.7865

Country/Region
Marketing
Utility
Authentication

Argentina

0.0680

0.0425

0.0459

Brazil

0.0688

0.0100

0.0394

Chile

0.0978

0.0250

0.0659

Colombia

0.0138

0.0003

0.0096

Egypt

0.1180

0.0065

0.0773

France

0.1575

0.0375

0.0864

Germany

0.1502

0.0688

0.0960

India

0.0118

0.0018

0.0018

Indonesia

0.0452

0.0250

0.0375

Israel

0.0388

0.0066

0.0211

Italy

0.0760

0.0375

0.0473

Malaysia

0.0946

0.0175

0.0225

Mexico

0.0480

0.0125

0.0299

Netherlands

0.1757

0.0625

0.0900

Nigeria

0.0568

0.0084

0.0359

Pakistan

0.0520

0.0068

0.0285

Peru

0.0773

0.0250

0.0471

Russia

0.0882

0.0500

0.0536

Saudi Arabia

0.0501

0.0144

0.0283

South Africa

0.0417

0.0095

0.0225

Spain

0.0677

0.0250

0.0428

Turkey

0.0120

0.0066

0.0104

United Arab Emirates

0.0422

0.0196

0.0223

United Kingdom

0.0582

0.0275

0.0448

North America

0.0275

0.0050

0.0169

Rest of Africa

0.0248

0.0076

0.0180

Rest of Asia Pacific

0.0805

0.0196

0.0531

Rest of Central & Eastern Europe

0.0946

0.0441

0.0696

Rest of Latin America

0.0814

0.0141

0.0556

Rest of Middle East

0.0375

0.0196

0.0223

Rest of Western Europe

0.0651

0.0375

0.0473

Other

0.0664

0.0096

0.0380

PreviousGeofence ReportNextMessage Credits

Last updated 2 months ago

For example, if a business sends a marketing template at 9 AM and a utility template at 10 AM, two separate conversation windows are activated and charged accordingly. For detailed pricing and use case information,.

refer to this document