BizMagnets Template Messages
Template Messages are designed for businesses to send notifications, alerts, reminders, and other types of information that initiate conversations with customers.
Last updated
Template Messages are designed for businesses to send notifications, alerts, reminders, and other types of information that initiate conversations with customers.
Last updated
Template Messages can include placeholders for personalization, allowing businesses to insert specific details relevant to each customer. These need to be approved by WhatsApp before they can be used, ensuring that they meet specific standards and guidelines.
Businesses need a message template to initiate a conversation with a user, especially if there hasn't been any previous interaction or if it's been over 24 hours since the user last sent a message.
Once the Template Messages are approved by Meta, these messages are accessible at the WhatsApp Business API (WABA) level, allowing different phone numbers under the same WABA to share the same template messages.
Moreover, templates could be automatically deactivated if they receive negative feedback from customers. A disabled template remains unusable for sending until its quality rating increases or it complies with Meta's Business or Commerce guidelines.
Every WhatsApp Business Account is allowed a maximum of 250 message templates. This limit pertains to the names of the message templates, where each name can encompass translations in several languages. For instance, if you have a message template named "order_confirmation" and it's available in three different languages, it still only counts as one message template towards the 250-template limit.
Discover the process of crafting impactful WhatsApp templates message for marketing purposes. Follow the rules, stay away from restricted content, and easily get your templates approved
Go to settings in the dashboard and select Templates. In the "My Templates" tab you will find all the templates you have created.
Click here to create a template message.
You can view the templates in either 'Grid View' or 'List View'.
The following statuses can apply to a Template Message:
Approved: The template has successfully passed the review process and is now approved for use in template messages.
Draft: The message template is still being created and has not yet been submitted for approval. It is not yet available for use.
In Appeal: An appeal has been submitted for the template.
Pending: This status means the template is currently being evaluated. Meta conducts the review, which may last up to 24 hours.
Rejected: This indicates that the template did not pass the review process or it breaches one or several of Meta's Policies.
Pending Deletion: The message template is marked for deletion but is not yet removed. It will remain in this state until the deletion process is complete.
Deleted: The message template has been fully removed and is no longer available for use.
Disabled: The template has been disabled due to persistent negative feedback and cannot be sent to customers.
Paused: The message template is temporarily inactive and cannot be sent to customers. This might occur due to a quality issue or manual action but can be resumed later.
Limit Exceeded: The template has exceeded the allowed usage limit. It cannot be used further unless the limit is reset or increased.
Submitted: The message template has been completed and submitted for approval but is awaiting review from the platform. It cannot be sent until approved.
Each message template must undergo Meta's review and approval before it can be sent to customers. When a template approval request is submitted, Meta first validates the selected category.
If Meta agrees with your selected category, the template status will be marked as PENDING, and it will proceed through the template review process.
If Meta disagrees with your chosen category, the template will still be created, but its status will be marked as REJECTED.
To avoid rejection due to category misalignment, it is recommended to set allow_category_change to Yes in your template creation request. This ensures that the template proceeds to review even if Meta changes the category.
The review process may take up to 24 hours. Templates can only be sent once they achieve Approved status.
To avoid rejection and ensure smooth approval of your WhatsApp message templates, keep these tips in mind:
Proper Variable Format: Ensure all placeholders for variables are correctly formatted as {{1}} and that no curly braces are missing or incorrectly placed.
Simple Variables: Avoid using special characters in variable names such as #, $, %, etc. Stick to simple placeholders like {{VariableName}} without spaces.
Keep Variables in Sequence: Make sure variable numbers are sequential. For example, if {{3}} is missing between {{2}} and {{4}}, your template might be rejected.
Avoid Link Shorteners: Do not use shortened URLs (like bit.ly or goo.gl), as they can cause template rejection by hiding the destination.
Grammatical Accuracy: Proofread your message to ensure it is free from spelling and grammar mistakes.
No Sensitive Data Requests: Avoid requesting sensitive information, such as financial or personal data, in your template.
Relevant Content Only: Include only business-related surveys or links in your template to avoid rejection.
Avoid Prohibited Content: Ensure your message does not contain any threatening or abusive language.
Following these best practices will improve the likelihood of your WhatsApp templates being approved and prevent unnecessary delays.
Templates may face rejection for several reasons. Here are the top 10 reasons with examples to help you avoid common pitfalls:
Using Variables Without Context: Variables like {{1}} or {{2}} are added without providing clear context about what they represent.
Rejected: "Hello {{1}}, your {{2}} is ready for delivery."
Accepted: "Hello {{1}}, your order (ID: {{2}}) is ready for delivery."
Using an Unclear Template Name: Template names are vague and do not describe their purpose.
Rejected: "Template_1" or "New_Template".
Accepted: "Order_Confirmation" or "Payment_Reminder".
Content That Fails to Clarify the Template’s Purpose: The content doesn’t make it clear why or when the template would be used.
Rejected: "Your request has been processed."
Accepted: "Your return request for Order #{{1}} has been processed and will be picked up by {{2}}."
Grammar or Spelling Errors: Templates contain typos or improper grammar.
Rejected: "Hi {{1}}, your delivery are on it’s way."
Accepted: "Hi {{1}}, your delivery is on its way."
Using Texts as Variables Within Double Brackets: Texts are mistakenly placed within {{ }} brackets instead of actual variables.
Rejected: "Hello {{John}}, your order is ready."
Accepted: "Hello {{1}}, your order is ready."
Not Using Double Brackets to Enclose ALL Variables: Variables are not correctly enclosed in {{ }} brackets.
Rejected: "Hello 1, your delivery will arrive by {{2}}."
Accepted: "Hello {{1}}, your delivery will arrive by {{2}}."
Incorrect Numbering of Variables: Variables are not numbered sequentially, causing confusion in mapping.
Rejected: "Hello {{1}}, your order {{3}} is confirmed."
Accepted: "Hello {{1}}, your order {{2}} is confirmed."
Not Submitting a Sample Media for Templates with Media Attachments: Media-based templates require a sample file during submission, but it's missing.
Rejected: Submitting a template for product images without attaching a sample image.
Accepted: Submitting a product template with a sample .jpeg image attached.
Using URL Shorteners in the Content: Templates use URL shorteners (e.g., bit.ly), which are not allowed.
Rejected: "Click here to track your order: https://bit.ly/track."
Accepted: "Click here to track your order: https://www.example.com/track."
Crossing the Character Limit of One or More Components: Text exceeds the allowed character limit for a component, such as the header or body.
Rejected: "Dear {{1}}, thank you for placing an order with us. We are pleased to inform you that your product is on its way and will reach you shortly. Thank you for choosing us!"
Accepted: "Dear {{1}}, your product is on its way. Thank you for choosing us!"
By adhering to these guidelines and examples, you can improve the chances of your templates being approved.
