Product Marketing Templates
Boost Your WhatsApp Marketing with Product Catalog and MPM Templates
Enhance your WhatsApp experience by leveraging Catalog and Multi-Product Message (MPM) Templates. These tools make it simple to create visually appealing product catalogs and share engaging product messages. Perfect for businesses aiming to display their offerings and for shopping enthusiasts looking for a seamless browsing experience!
Introducing Catalog and MPM Templates on WhatsApp
Explore two powerful ways to promote your products on WhatsApp: Catalog Templates, ideal for showcasing your product range, and MPM Templates, which allow you to feature multiple products in a single message. Whether you're a business looking to increase sales or a shopper seeking convenience, these templates provide a streamlined and effective way to engage.
Catalog Templates: Showcasing Your Products with Style
Catalog templates are like sleek, digital brochures designed for WhatsApp, allowing you to showcase a full product catalog directly within your messages. These templates give you the ability to feature product images, add personalized text, and even insert fixed headers to highlight key details.
To make use of catalog templates, you'll need:
Product Inventory: Ensure that your product details are uploaded into a Meta e-commerce catalog and that this catalog is connected to your BizMagents account. This setup allows you to seamlessly integrate and display your products in WhatsApp conversations, offering an engaging and interactive shopping experience for your customers.
How to Create Catalog Message Templates
To create a Catalog Message template in BizMagnets, follow these steps:
Navigate to Settings from the dropdown menu and select "WhatsApp Templates."
Click on the "+ Create New Template" button to open the template editor.
Provide a name for your template, choose "Product Message" as the category set "Category Change" to "No," and select the language you want to showcase.
Craft the message body content to share with your customers, and include sample values for any variables used.
Ensure "Catalog Message" is selected as the template format. The connected catalog will appear, showing the number of products in it.
Select a thumbnail image for your catalog. If not selected, Meta will automatically use the first product image.
Add a footer with your company tagline or an unsubscribe option. Review the buttons, ensuring the Call to Action is set.
Double-check your template and submit it for Meta approval.
Now you're ready to create eye-catching product catalogs for your customers on WhatsApp!
Multi-Product Message (MPM) Templates: A Complete Shopping Experience
Running an online store and showcasing your products on WhatsApp just got easier with Multi-Product Message (MPM) templates. These templates allow you to feature a variety of items in a single message, transforming your WhatsApp into a beautiful, organized product catalog.
What are MPM Templates? MPM templates let you display up to 30 items from your shop, divided into 10 sections. It's a visually appealing way to present your offerings and make it convenient for customers to explore, shop, and place orders.
How Do Customers Interact with MPM Templates?
When customers receive an MPM template, they can:
Browse Products: See a curated list of your items at a glance.
View Product Details: Click to learn more about specific products.
Add/Remove from Cart: Easily manage their shopping cart within WhatsApp.
Place an Order: Finalize their purchase and send the cart over when ready.
This seamless interaction makes MPM templates a great tool for engaging customers and driving sales directly through WhatsApp.
How to Create Multi-Product Message Templates
To create a Catalog Message template in BizMagnets, follow these steps:
Navigate to Settings from the dropdown menu and select "WhatsApp Templates."
Click on the "+ Create New Template" button to open the template editor.
Provide a name for your template, choose "Product Message" as the category set "Category Change" to "No," and select the language you want to showcase.
To create a Multi-Product Message (MPM) template, first select "Multi-Product Message" as the template format. The catalog connected to your channel will display, showing how many products are available. Enhance your message by adding custom text in the Header section.
You’ll need to choose and arrange products to display in the template. The first product in the first section will automatically be used as the thumbnail for the message. You can organize your catalog into up to 10 sections, with each section displaying up to 30 products.
For the Message Body, craft the content you want to share with your customers. Be sure to provide sample values for any variables you’ve defined. In the Footer, you can add a company tagline or an unsubscribe option, as recommended.
For buttons, there's no need to make any changes—just confirm that the Call-to-Action button is properly selected. Review the content once more before clicking Submit to send the template for approval.
MPM templates offer a visually attractive way to display your products, giving customers a seamless and engaging shopping experience. They can easily explore your catalog, ask questions, and complete purchases—all within WhatsApp, turning it into a powerful platform for both businesses and shoppers.
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