# Create New Drip Campaign
## **Initiating a New Sequence**
Follow the below steps to create a new Sequence.
* Navigate to 'Service Automation' and select **'Sequence'**.
* In the Sequence window, click on **'+ Create New Sequence'** in the top right corner.
## **Sequence Name and Sequence Type**
The first step in creating the sequence is to assign a name for identification purposes. Select the suitable sequence type.
## **Set Trigger and Conditions**
### **Trigger**
There are four types of triggers: On Create, On Update, Both (Create & Update) and Trigger.
### Conditions
1. There are two types of conditions: Start and Stop.
2. To add a condition, click on “+ Add” and select the fields or tags you would like to use as a condition.
{% hint style="info" %}
You can add one or more conditions for Start and Stop Conditions.
{% endhint %}
## **Adding Message Sequence**
The key elements of the Message Sequence include setting message delivery times, choosing templates for each step, and defining time delays between steps to automate communication with customers or leads in a predefined order.
