Create your Ad Campaign

Learn how to easily set up your first Click-to-WhatsApp ad campaign

Requirements for CTWA

Before launching your first CTWA Campaign with BizMagnets, ensure you meet the following requirements. Here are the necessary steps to create Click-to-WhatsApp Ads:

Approved Facebook Business Manager Account

Start by securing an approved Facebook Business Manager account. If your account is not yet approved, click here and follow the included steps to verify your Facebook Business Manager.

Facebook Page

You must have an active Facebook Page, which is essential for setting up Click-to-WhatsApp Ads.

Facebook Ad Account

Make sure your Facebook Ad account is current and has a valid, active payment method. This is crucial for funding your CTWA Campaign.

Create your CTWA

With all your requirements in place, let’s go through the process of setting up your Click-to-WhatsApp ad campaign through BizMagnets.

Go to Facebook Ads Manager

Start by opening your Facebook Ads Manager and clicking on "Create" in the campaign section.

Name your campaign

Once you've clicked the create button, you'll be directed to the campaign setup page. Here, you should name your campaign. If your campaign pertains to specific areas such as credit, employment, or housing, be sure to choose the relevant category.

Configure Campaign Details

Navigate to the "Campaign details" section, select 'Auction' as the buying type, and choose 'Engagement' as the campaign objective. These settings are essential for enabling the 'Click to WhatsApp' option.

Determine Budget and Bid Strategy

Once you've set your campaign's objective, decide on either a daily or lifetime budget. Additionally, choose a bid strategy that aligns with your campaign goals.

Select WhatsApp

In the ad set section, set the conversion location to "Messaging Apps" and choose "Click to message" as the ad type to facilitate engagement.

Define Target Audience

With WhatsApp designated as the destination, it's time to define your campaign's budget and schedule the start and end dates.

Tailor Target Audience

Specify the demographics for your conversion campaign, including user location, age range, gender, languages, and connections. The size of your potential audience will be displayed on the right side of your screen.

Choose Your Ad Format

After selecting your placement, move to the "Ad Setup" section to decide on the ad format. Options include a single image/video or a carousel format.

Promote Your Special Offers

Highlight any current promotions, such as "free shipping" or "cash on delivery," to attract more interest and engagement.

Upload Your Ad Creative

Upload your ad content and preview how it will look to your audience. Remember to include captivating primary text.

Set the Call to Action to "Send WhatsApp Message"

Choose this as your desired action for your audience, making sure it is set properly to encourage engagement.

Create a Welcome Message Template

Facilitate user engagement by crafting a welcome message template in the "Message Template" section. Tailor the greeting and questions to align with your business needs. Be sure to save the template for use in future campaigns, then click "Save and Finish."

Launch Your Ad

Once you've completed all the steps, you're ready to publish your ad. Facebook will conduct a review, and upon approval, your ad will become active. It's that straightforward!